Everyone is doing email marketing now. There's a good reason for that. Done well it is a cost effective marketing tool. However, the rush to email marketing has created its own problems. Inboxes are being flooded with messages; consumers are filtering more and deleting before they read. It's getting harder to get through!
To make email marketing work you need to cut through the noise.
You need to understand the science of email creative. You need to build your email to be read in multiple browsers. You need to understand what triggers a spam filter, so you can avoid it. You need to have a clean delivery service provider that is respected by internet service providers. And you need a service that gives you an in-depth analysis of results.
Thankfully, we do that all, what a relief for you!
After all we won Best Digital Marketing Campaign at the 2009 Northern Marketing Awards for our email marketing work with Carling. Have a look at some of our email work in the gallery below.